To promote Bonobos' new wedding-focused Groomshop collection, Colin Stark Creative partnered the brand with the social media savvy florist, Putnam & Putnam. Together, we devised a photoshoot that wove Putnam & Putnam's wild, yet sophisticated floral design into a stunning backdrop for the Groomshop collection.
In-Store/Window Design: To extend the Groomshop campaign and provide a cohesive brand experience, Bonobos ran the floral aesthetic throughout their stores and window displays.
Social Media Influence: As the campaign launched, Putnam & Putnam posted a series of images from the campaign to their quarter million+ social following.
Brand Blog Inclusion: Bonobos profiled the guys on Equateur, their in-house editorial property. Story can be found here.
BONOBOS GROOMSHOP CAMPAIGN
☺ CLIENT: Bonobos
- Influencer marketing
- Photoshoot/set production
- Creative direction
- Social media/content rollout
- In-store visual design
🕙 TIMING: Spring 2016