To promote the Bonobos Holiday Gift Guide, Bonobos teamed up with Colin Stark Creative to develop a multi-tiered influencer campaign that reached men in various locations, vocations, and interests. CSC pulled top talent that represented the essence of the Bonobos brand and developed a series of custom photography featuring them wearing Bonobos products.
A sweepstakes giveaway engaged readers of Scout Sixteen to enter to win a holiday wardrobe from Bonobos. The result ended in thousands of database captured emails for future email marketing initiatives for Bonobos.
BONOBOS HOLIDAY GIFT GUIDE CAMPAIGN
☺ CLIENT: Bonobos
⚑ TALENT: Adam Gallagher (I Am Galla), Justin Livingston (Scout Sixteen), Ryan Fitzgibbon (Hello Mr. Mag Founder), Kyle Huber (Designer), Martin Tadashi (Photographer)
- Blogger integration
- Sweepstakes giveaway
- Database capture
- Custom photo-shoot
- Social media series
- 4.2 million campaign impressions
- 2,500 emails captured
🕙 TIMING: Holiday 2014