To promote the Bonobos Holiday Gift Guide, Bonobos teamed up with Colin Stark Creative to develop a multi-tiered influencer campaign that reached men in various locations, vocations, and interests.  CSC pulled top talent that represented the essence of the Bonobos brand and developed a series of custom photography featuring them wearing Bonobos products.  

A sweepstakes giveaway engaged readers of Scout Sixteen to enter to win a holiday wardrobe from Bonobos.  The result ended in thousands of database captured emails for future email marketing initiatives for Bonobos.

BONOBOS HOLIDAY GIFT GUIDE CAMPAIGN


CLIENT:  Bonobos


⚑ TALENT:  Adam Gallagher (I Am Galla), Justin Livingston (Scout Sixteen), Ryan Fitzgibbon (Hello Mr. Mag Founder), Kyle Huber (Designer), Martin Tadashi (Photographer)


✎ ELEMENTS: 

  • Blogger integration
  • Sweepstakes giveaway
  • Database capture
  • Custom photo-shoot
  • Social media series


   RESULTS: 

  • 4.2 million campaign impressions
  • 2,500 emails captured

🕙 TIMING:  Holiday 2014