To launch the new collection of four men's fragrances from Clean, Fusion Brand's hired Colin Stark Creative to conceptualize, cast, produce, and design the global advertising campaign.
Given Clean's core brand value of environmental consciousness, Colin Stark Creative casted environmental sustainability expert, Cyrus Buffum to be the face of the campaign.
MEN'S FRAGRANCE LAUNCH CAMPAIGN
☺ CLIENT: Fusion Brands: Clean Fragrances
✎ ELEMENTS:
- Influencer marketing
- Campaign Ideation
- Photoshoot/Set production
- Styling/Grooming
- Creative Direction
- Casting
- Design/Layout
- Location Scouting
🕙 TIMING: November 2016