East Dane, Amazon's premium men's retail destination, enlisted Colin Stark Creative to produce a shoot for their upcoming collection of athletic wear and build out a 360 degree campaign for the rollout. To increase social media amplification, CSC formed a partnership with the fitness experts of Barry's Bootcamp and featured three of their top trainers in the campaign.
Editorial Integration: To create an editorialized story, each trainer was interviewed and we built out workout tips, and style advice that went along with the imagery.
Social Media Influence: As the campaign launched, Barry's Bootcamp and its 3 social media star trainers posted a series of images from the campaign to their social media followers.
EAST DANE ATHLETIC WEAR CAMPAIGN
☺ CLIENT: Amazon
- Influencer marketing
- Photoshoot/set production
- Creative direction
- Social media/content rollout
🕙 TIMING: March 2016