East Dane, Amazon's premium men's retail destination, enlisted Colin Stark Creative to produce a shoot for their upcoming collection of athletic wear and build out a 360 degree campaign for the rollout.  To increase social media amplification, CSC formed a partnership with the fitness experts of Barry's Bootcamp and featured three of their top trainers in the campaign.

PARTNERSHIP EXTENSIONS

Editorial Integration:  To create an editorialized story, each trainer was interviewed and we built out workout tips, and style advice that went along with the imagery.

Social Media Influence:  As the campaign launched, Barry's Bootcamp and its 3 social media star trainers  posted a series of images from the campaign to their social media followers.

 

EAST DANE ATHLETIC WEAR CAMPAIGN


CLIENT: Amazon


✎ ELEMENTS: 

  • Influencer marketing
  • Photoshoot/set production
  • Creative direction
  • Social media/content rollout

🕙 TIMING:  March 2016