On behalf of the men's lifestyle destination, InsideHook, Colin Stark Creative produced a branded content campaign for Dewars Scotch.  Timed around Father's Day, the campaign brought four influential men from different walks of life together to talk about fatherhood and what it means to be a man in today's world.

Dewars Scotch was an inherent theme throughout the conversation as the guys spoke of the art of craftsmanship in their own careers and the history of their own heritage.  

As a way to further engage readers, the influencers offered their 3 favorite picks for Father's Day gifts, creating a dynamic men's-influenced gift guide for the key Father's Day gift giving season.

INFLUENCERS

  • Barrett Foa:  Star of NCIS: Los Angeles show
  • Conrad Foa:  Owner of Foa & Sons Insurance
  • Adam Schoenberg:  Founder/CEO of Hook + Albert Men's Accessories Brand
  • Dan Hellman:  Co-Founder of Hellman-Chang, Premium Furniture Brand

 

FATHERS KNOW BEST CAMPAIGN


CLIENT: Dewars Scotch


✎ ELEMENTS: 

  • Campaign Ideation
  • Video Shoot/Set Production
  • Casting
  • Influencer Marketing

🕙 TIMING:  June 2016