As part of a larger men's gifting strategy, Colin Stark Creative developed a custom cocktail-in-a-box product which featured same-day delivery within the Manhattan area.  

Each box comes complete with one classic cocktail.  The focus was to create an awesome gift for a guy.  Rather than sending flowers or a bottle of champagne to congratulate someone, the Just Add Ice box is a unique way to tip your hat to someone and brighten their day.

BRAND PARTNERSHIPS

Barneys New York:  For holiday, CSC partnered with Barneys New York to develop a custom Just Add Ice box that fit within their larger "Chillin' Out" holiday theme.

Campari & Imbibe Magazine:  In June, to celebrate Negroni Week, Just Add Ice partnered with Campari and Imbibe Magazine and donated all Just Add Ice sales to the Ali Forney Center.

JUST ADD ICE: MEN'S GIFTING STRATEGY


CLIENT: Barneys New York & Campari


✎ ELEMENTS: 

  • Custom product production

  • Design and marketing of first-to-market product

  • Barneys New York custom holiday box

  • Negroni Week partnership with Campari & Imbibe Magazine


🕙 TIMING:  2016