As part of a larger men's gifting strategy, Colin Stark Creative developed a custom cocktail-in-a-box product which featured same-day delivery within the Manhattan area.
Each box comes complete with one classic cocktail. The focus was to create an awesome gift for a guy. Rather than sending flowers or a bottle of champagne to congratulate someone, the Just Add Ice box is a unique way to tip your hat to someone and brighten their day.
Barneys New York: For holiday, CSC partnered with Barneys New York to develop a custom Just Add Ice box that fit within their larger "Chillin' Out" holiday theme.
Campari & Imbibe Magazine: In June, to celebrate Negroni Week, Just Add Ice partnered with Campari and Imbibe Magazine and donated all Just Add Ice sales to the Ali Forney Center.
JUST ADD ICE: MEN'S GIFTING STRATEGY
☺ CLIENT: Barneys New York & Campari
Custom product production
Design and marketing of first-to-market product
Barneys New York custom holiday box
Negroni Week partnership with Campari & Imbibe Magazine
🕙 TIMING: 2016