As Kenneth Cole launched it's newest fragrance, Mankind Ultimate, Colin Stark Creative was tapped to bring in an influential set of men that embodied the ideals of the fragrance. Content was created that featured each influencer in their native environments.
Colin Stark Creative interviewed each influencer throughout the process and together with the custom imagery and quotes from the interviews, a social and web campaign were woven together that tapped into new, engaged audiences for Kenneth Cole.
KENNETH COLE Mankind ULTIMATE FRAGRANCE LAUNCH
☺ CLIENT: Kenneth Cole
⚑ TALENT: Alex Miranda (OK! TV host), Ryan Fitzgibbon (Hello Mr. Mag Founder), Ian Sklarsky (Artist)
- Influencer coordination
- Custom photo-shoot
- Social media series
- Custom content served on social media for 1+ weeks
- 6,880 actions taken
🕙 TIMING: Spring 2015