Sneaker Shields came to us looking to provide a solution to help convey that their sneaker insert is meant to be used while the user is wearing the sneaker. The challenge was that most people perceived the product to be something you inserted into the shoe while you were not wearing it.
To help convey its use, we devised a stop-motion video campaign that depicts the product inserted into the shoe before the wearer puts their foot in. The result is a fun, graphical, fast-paced video series that Sneaker Shields can use across multiple web and social media platforms.
STOP MOTION VIDEO SERIES
E-COMMERCE PHOTOGRAPHY & STOP-MOTION VIDEO CAMPAIGN
☺ CLIENT: Sneaker Shields
- Studio product photography
- Stop-Motion Video Series Production
🕙 TIMING: Fall 2017