On behalf of the men's lifestyle destination, InsideHook, Colin Stark Creative produced a branded content campaign for Dewars Scotch. Timed around Father's Day, the campaign brought four influential men from different walks of life together to talk about fatherhood and what it means to be a man in today's world.
Dewars Scotch was an inherent theme throughout the conversation as the guys spoke of the art of craftsmanship in their own careers and the history of their own heritage.
As a way to further engage readers, the influencers offered their 3 favorite picks for Father's Day gifts, creating a dynamic men's-influenced gift guide for the key Father's Day gift giving season.
INFLUENCERS
Barrett Foa: Star of NCIS: Los Angeles show
Conrad Foa: Owner of Foa & Sons Insurance
Adam Schoenberg: Founder/CEO of Hook + Albert Men's Accessories Brand
Dan Hellman: Co-Founder of Hellman-Chang, Premium Furniture Brand
FATHERS KNOW BEST CAMPAIGN
☺ CLIENT: Dewars Scotch
✎ ELEMENTS:
Campaign Ideation
Video Shoot/Set Production
Casting
Influencer Marketing